A Refereed and Peer Reviewed Online Monthly Journal

Volume 4, Issue 10 (October 2017)

Commonwealth Journal of Commerce & Management Research

Volume 4, Issue 10 (October 2017)

S.No. Particular Page No. Download
1 IMPACT OF ADVERTISING AND BRANDING ON CONSUMER SATISFACTION AND RETENTION IN ONLINE APPAREL SHOPPING
Shreyash Agrawal
1-23 [PDF]
2 AN EMPIRICAL STUDY ON THE INNOVATIVE SCHEMES AND TECHNIQUES INFLUENCING FINANCIAL INNOVATION IN MICRO FINANCE INSTITUTIONS IN KERALA
Dr. K. Vidyakala, Reba Xavier
24-30 [PDF]
3 AN EMPIRICAL STUDY OF E-IMPULSE BUYING VIA PROMOTIONAL OFFERS, IMPULSE BUYING TENDENCY AND BRAND LOYALTY
Shalini Singh, Dr. Hemraj Verma
31-44 [PDF]
4 A PAPER ON DEVELOPING INSTRUMENT TO MEASURE SOCIAL CAPITAL IN A CENTRAL MANUFACTURING SECTOR – WITH REFERENCE TO KARNATAKA AND TAMIL NADU
Bhavana B., Dr. J Anitha
45-55 [PDF]
5 IMPACT OF CRYPTOCURRENCY ON MONEY SUPPLY VARIATIONS
Archie Ashish Rao, Dr. Narendra Kumar Dashora
56-68 [PDF]
6 INFLUENCE OF OCCUPATIONAL SELF-EFFICACY AND JOB CRAFTING ON JOB PERFORMANCE: A STUDY WITH SPECIFIC REFERENCE TO THE ENGINEERING INDUSTRY EMPLOYEES IN COIMBATORE CITY
Dr. B. Sripirabaa, A.S. Divya
69-87 [PDF]
7 AUDIENCE RESPONSE TOWARDS NEGATIVE PORTRAYAL OF A FAMILIAR TOURIST DESTINATION IN BOLLYWOOD MOVIES: THE CASE OF KASHMIR
Murtaza Hassan Itoo, Dr. Komal Nagar
88-111 [PDF]
8 RELATIVE IMPORTANCE OF FACTORS AFFECTING BRAND LOYALTY IN MOBILE PHONE INDUSTRY: AN EMPERICAL STUDY
Shivani Malhan
112-124 [PDF]